A blogger can help you spread the word about your product without a significant expense to your business. All a blogger needs to have is the product you wish to promote. From there, the blogger will experience the product first hand and write an honest review about the product on their blog. This review will remain a permanent part of the blog.
Additionally, bloggers can host a giveaway for the product you are looking to promote. This is highly recommended, as your product will gain even more exposure. The giveaway can include entries for the entrant to visit your website, ‘like’ your Facebook page, follow you on Twitter, or any other social media platforms you may be involved with. The blogger does the work for you. The blogger promotes the giveaway, bringing attention to it through writing posts about the giveaway, entering the giveaway via Rafflecopter (a resource for bloggers), and via other social media means the blogger is involved with. All this for merely providing the same exact product to the winner(s) at your company’s expense including shipping to the winner(s). This is an excellent value!
In turn, you are helping the blogger. The blogger gains more exposure, gains more blog readers, and followers via other social media. It’s a win-win situation.
Bloggers are an excellent source for other advertising needs as well. Bloggers often offer ad space at very affordable rates. Your button or logo can be placed on the owner’s blog exposing your company to the blogger’s readers and through search engine results.